ORLANDO, FL–(Marketwire – Jan 22, 2013) – Dr. Jon Paul Trevisani, a board-certified plastic surgeon in Orlando, strives to provide his patients with the most comprehensive level of care — both inside and outside his office. Recently, he and his staff ran a contest on Facebook to promote his practice and encourage online discussion between those who are considering plastic surgery and patients wishing to share their experiences. By answering weekly questions, Facebook fans of The Aesthetic Surgery Centre competed for prizes such as an Apple TV, an iPad, and an American Express gift card.
With the contest, Dr. Jon Paul Trevisani hoped to accomplish three main goals for his Orlando plastic surgery practice:
1. Develop a higher level of engagement with patients
2. Improve online and social media interaction
3. Spur continued enthusiasm on Facebook between new and existing patients following the contest
The contest questions revolved around topics that, from Dr. Jon Paul Trevisani’s experience, are generally popular among patients visiting the practice for a consultation — including breast implants, tummy tuck surgery, and postoperative care. Additionally, other questions were focused on the Orlando plastic surgeon himself so that current and potential patients could view him not just as a surgeon, but also a person with hobbies and interests similar to their own.
Upon its conclusion, Dr. Jon Paul Trevisani and his staff believe the contest to have been a success. According to him, the contest increased the practice’s Facebook traffic, allowed for continued interaction with past and potential patients, and has created engagement and enthusiasm on the practice’s Facebook wall that has continued after the contest’s end. “We certainly exceeded our expectations,” said Dr. Jon Paul Trevisani.
Dr. Trevisani believes participants felt a sense of connection to the office during the contest, regardless of whether or not they were current, past, or potential patients. He says there was an overall enthusiasm throughout the contest, and it allowed patients who might have been a little intimidated by an office visit or consultation setting to post their questions and receive almost instant clarification.
In the end, The Aesthetic Surgery Centre Facebook fanbase increased by a total of 400 fans within a three month period. The contest and the gift giveaways not only helped drive traffic on the practice’s Facebook page but also increased traffic on the practice’s main website. The practice has since experimented with posting questions to the Facebook page without an explicit incentive and the patients have still been participating.
To view an example of the blog posts Dr. Jon Paul Trevisani’s office also posted throughout the contest, read: “Staff Members at The Aesthetic Surgery Centre.”
About Jon Paul Trevisani, MD, FACS
Dr. Jon Paul Trevisani is a board-certified plastic surgeon in Orlando, FL. He earned his medical degree at the University of Nebraska Medical School in Omaha and has been the recipient of numerous medical awards including the Patients’ Choice Award in 2010. Dr. Jon Paul Trevisani is also frequently featured in Orlando Style Magazine and a member of the American Society for Aesthetic Plastic Surgery and the American Society of Plastic Surgeons.
He is available for interview upon request.
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Orlando Plastic Surgeon Uses Social Media to Improve Doctor-Patient Relationships
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